For Optical Shop: Nordstrom like prices-Walmart service.
For optical shop, it seems promising, since it is owned by the doctors. Therefore, one would expect top notch skills and and services and a lot of TLC, if needed. But not in my experience.
They are are just order takers to sent to an offsite lab(s) that apparently offers the same service that all the discount places have access especially if you are using the VSP insurance plan. Of course, they have all the high priced fashion designer brand frames made in China. LOL